With one click you can select the option to block ads. Which is sad because, for one, we have the option to opt out. The good news is we got publicity, but we would have liked to do without that, because it was interpreted negatively.Īre you worried users will react negatively and see it as: “Adblock Plus is selling out and selling ads, so now I’m going to use a different ad blocker”?Įxactly. It’s actually less news than was interpreted. It’s identical to the whitelisting model, and it’s just a tool to connect ad exchanges directly without bringing the manual whitelisting process into it. So, essentially, it’s usually a small text–image combination adjacent to the content. It only whitelists the ads that meet certain criteria The publisher just whitelists ads it otherwise shows. It’s not any third-party ads from us or anything. And we let the publishers choose-okay, we let certain ads through, but it’s the publishers’ own ads. But we’re the only ad blocker that tries to mediate between users and publishers. We’ve been surprised that people are like, “So, now you’re selling ads? Has Adblock Plus sold out?” For five years, we’ve been trying to hammer into people’s minds that Adblock Plus is not an all-or-nothing ad blocker.Ī lot of people interpreted this as you stealing impressions from the publishers and reselling them. We’ve had that model of acceptable ads for five years, so it’s nothing new. So it’s a tool to help publishers monetize ad-blocker users. Our new platform is actually an SSP-a supply-side platform that allows ad exchanges to connect into our inventory of publishers. Both in a good way that we got a lot of attention, but also in a bad way in that our announcement was actually smaller than what it looked like.Ī lot of people interpreted it as, “Hey, we’re now selling ads,” which is not true. During our conversation, he explained the move, shared his thoughts on the backlash, and told me that “hundreds of publishers” have already reached out with interest. AppNexus went as far as to say that it would absolutely not be working with Adblock Plus.Īs the dmexco conference kicked off in Cologne, Germany, I snagged an interview with Tim Schumacher, co-founder and chairman of Adblock Plus and its parent company, Eyeo. The story only got weirder as Google and AppNexus denied any involvement. So basically blocks publisher ads then resells those stolen impressions through an exchange run by Classy There is just pure scumbag theft If you see anyone from at #dmexco2016 feel free to shout and point How was the world’s largest ad blocker launching an ad network-and why were advertising giants like Google and AppNexus working with it? The response from some in the publishing world was swift, angry, and confused. The Wall Street Journal reported that Adblock Plus had partnered with Google, AppNexus, and ComboTag on the network, and that they’d all split the revenue. Yesterday, Adblock Plus announced it was launching an ad network called the Acceptable Ad Exchange.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |